Puma

Teamsport Design Direction

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The global Teamsport design direction for 2022 heavily revolves around minimalistic and utilitarian design.

Inspired by the grid-based work of Wim Crouwel, the ultimate goal is to ensure the design and construction of the product to stand out through minimal and considered use of graphics.

Patterns highlighting construction, stripes constrained by the invisible grid and logo placement complimenting the design of the product.

The result is a selection of contemporary designs for Teamsport apparel, footwear and accessories that help set a mature and modern visual language for the brand.

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Design Direction | Art Direction

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