Puma

Influencer Pack 2022

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The Influencer Pack is Puma's seasonal apparel collection designed in collaboration with influential brands, designers or other creatives.

 

For this seasons Influencer Pack, Puma taps into it's own heritage in the world of football, using the tagline: 'Influencing Football Since 1948'.

Every piece is a symbolic reference to an iconic Puma athlete from each decade of football by using club and country colors and relevant geometric shapes.

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Concept | Art Direction | Graphic Design

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