Nike

Phantom Vision

Social Media Campaign

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With the launch of the new Phantom Vision boot, Nike aimed to reaffirm their focus on the Football Obsessed Teen.

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In order to grow online views and push engagement during the launch, Wannahaves and 433's huge football-minded communities on Instagram and Facebook were to be utilized, as this was identified as the route with the highest chance of success e.g. visibility.

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During the build-up of the launch itself, various Phantom themed content was planned to build engagement up until the climatic launch date.

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Brand Design | Editorial Design

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