Zelus for Nike

China Super League 2024

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This league-wide deal dresses all seventeen CSL teams in Nike apparel for the 2024 season. A huge project, creating unique design narratives for each team.

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The seasonal design direction communicates the very purest form of team identity through iconic color and contemporary symbolic art.

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Utilizing this direction, Compete, Train and Express collections are created for teams across the league, with Shanghai Shenhua, Beijing Guoan and Shanghai Port being the most prominent.

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Data and 4D-model-based computational design is used to create lightweight match kits and training apparel.

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Continuing Nike's ongoing effort to reduce  carbon footprint, 75% of the 2024 football collections are made from 100% recycled polyester.
 

Concept | Art Direction | Graphic Design