Nike Football

AS Roma 2016

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The 2016 seasonal direction for AS Roma collection is all about the eternal bond between club and city.

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The home jersey celebrates the historic Colosseum, while also looking to the newly built futuristic Roma Stadium.

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Marble and granite buildings and sculptures throughout the city inspire the off white away kit, completed with the reintroduction of the Lupetto crest.

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The (European) Third jersey brightens up the color palette by creating a strong take on historic orange and red kits, highly visible during evening games.

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The Derby jersey is designed to be used by Roma in their clash against rivals Lazio and resembles the strong connection between the club, their fans and the city of Rome.

 

The colors are a direct reference to the Roman Empire, who's government and civilians resided inside the city walls.

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SPQR – ‘Senatus Populus que Romanus’ (‘The Roman Senate and People’) is a Latin phrase synonymous with the city for more than 2,000 years.

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Concept | Art Direction | Graphic Design