KNVB

Euro 2020

Social Media Campaign

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In their attempt to attract more online visibility and engagement with the city of Amsterdam during EURO 2020, the KNVB (royal Dutch football federation) was presented with this campaign proposal.

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The primary goal was to generate relevant insights to connect with the people of Amsterdam and the city's visitors before, during and after EURO 2020.

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The secondary target was creating support and making the target audience part of the campaign through promotion and information sharing, mostly through service related and football content.

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This was achieved by content creation on different social media channels with relevance to the city and the sport, with the use of various influencers.

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Brand Design | Editorial Design

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