El Dorado

Visual Identity

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El Dorado is a restaurant located just outside San Juan del Sur; at the Pacific coast of Nicaragua. With a mix of local and expat entrepreneurs, El Dorado has become a benchmark in true Nicaraguan cuisine.

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In order to create a new visual identity, a set of brand values were established. Numerous focused conversations took place with community members, customers and even competitors, leading to these definitive values.

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El Dorado came out as being very much rooted in community; a place where hard work and creativity go hand-in-hand. The new identity honors these values and respects local tradition - while looking ahead with confidence.

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Brand Design | Graphic Design

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